President, Event Marketing

Prior to forming Paradigm Shift Worldwide in 1999 with partners Wendy Moodie and Terry Merkle, Dan Kough broke new ground in the area of event marketing by creating scores of successful, media-generating events as the head of Publicity Event Marketing for Buena Vista Home Entertainment Worldwide, a division of the Walt Disney Company.

As Paradigm's principal spokesperson, Kough has been interviewed as an authority in the field of event marketing by major print and electronic outlets including CNN FN, Bloomberg Television and Daily Variety.

In his role as the primary liaison between Paradigm Shift Worldwide and client marketing and/or publicity departments, Kough acts as executive producer on all Paradigm Shift Worldwide events. His responsibilities include the creating of product-specific event marketing concepts, generating event publicity strategies, overseeing event design, logistics, on-site media management, and original live entertainment.